According to a new survey from the Retail Gift Card Association, up to 70% of consumers will buy gift cards for friends and family by the end of the summer. This is an important finding for B2B gift card programs as well. Why's that? Because the survey also revealed that 95% of consumers are hoping to
receive gift cards this spring and summer. While this directly applies to celebrations like birthdays, graduations and weddings, the popularity of gift cards can also segue to employees recognition programs, health and wellness programs and employees rewards. Here are key findings from the study:
For more information on the RGCA and how gift card popularity could affect your employees recognition, rewards or health and wellness programs this summer check out this article from Convenience Store News.