With the holiday season rapidly approaching retailers are planning for the end of the year buying frenzy. Last year total holiday sales increase by 3%. For the last 9 years, gift cards have been one of the most requested holiday gifts. Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card.
The best gift givers tend to have solid relationships and a personal knowledge of their recipient. The same thing applies to gift cards. Gift cards can still have a personal, creative feel when you are getting a brand you know and love. What better way to thank your employees, customer, vendors, or clients than with a gift card to stock up on their favorite items from their favorite store or go to dinner at a great restaurant.
60% of Millennials love holiday shopping. Not only are they buying gift cards for their family and friends, but they’re also buying gift cards for themselves. Whether it is buying gift cards in bulk at a discount or purchasing them to help stay within budget, buying gift cards to use for everyday purchases are becoming a growing trend.
While gift cards are a big deal for holidays here are some other shopping trends to keep in mind:
Thank your employees, customers, clients, and vendors
with a gift they will appreciate.
Get volume discounts on brands everyone loves