How GiftCard Partners is Redefining Gift Card Program Strategy with AI

In today’s fast-paced work environment, recognizing and retaining employees isn’t optional—it’s essential. Whether you lead HR for a hospital system or oversee outreach for a community nonprofit, the challenge is the same:

The Question: How do you build reward programs that are both personalized and scalable?

The answer: Artificial intelligence.

At GiftCard Partners, we’ve taken the next step in strategic engagement with the launch of our all-new Deb AI—a smart assistant designed to help you plan custom, effective gift card reward programs from the ground up.

Meet Deb AI – Your Strategic Planning Partner

Deb AI isn’t just a chatbot—it’s a real-time incentive strategist. Built in collaboration with our Chief Executive Officer, Deborah Merkin, Deb AI leverages decades of industry insight to guide you through the entire planning process.

💡 Need help choosing between physical and digital delivery?
💡 Not sure how to structure rewards across different employee tiers?
💡 Want ideas for aligning incentives with wellness milestones or client retention KPIs?

Deb AI is ready with expert-backed, strategic answers—24/7.

Why Deb AI Goes Beyond Just Info

You could find details on our delivery options or card types on our website, but the real power of Deb AI is in helping you design a reward program that actually works.

Deb helps with:

• Planning effective reward structures
• Customizing programs by audience, department, or region
• Determining ideal timing and frequency of rewards
• Budget allocation and cost-efficiency recommendations
• Industry-specific use case planning (e.g., healthcare, human services, education)

What Can You Ask Deb AI?

Here are real examples of questions customers can ask:

• "How should I structure a recognition program for healthcare workers across multiple locations?"
• "What’s the best reward cadence for a year-round engagement program?"
• "Can I mix physical and digital gift cards based on employee preferences?"
• "How do I budget a rewards program for 500 employees with performance-based tiers?"
• "What incentive programs work best for health and human services organizations?"

And here's what Deb AI will give back: personalized, clear, and actionable responses—not vague templates or links.

See Deb AI in Action

Want to know what that experience actually looks like?

👇 Check out this screenshot of a real interaction where a customer asked:
“Can I run a quarterly rewards program that includes both digital and physical gift cards?”

Why It Matters

When users begin planning with Deb AI, they’re not just browsing—they’re building.

Deb AI empowers users to turn complex engagement goals into clear, actionable strategies. Instead of navigating gift card options on their own, they get guided, expert-backed support tailored to their industry, team size, budget, and objectives.

For busy HR leaders, program managers, and mission-driven organizations, this means:

• Faster, more confident decision-making
• A strategic plan designed around their unique needs
• Less guesswork—and more clarity—from the very start

Deb AI brings structure to the planning process, helping users move from “where do I start?” to “here’s how I launch.”

That’s the true value: a partner in planning, not just a provider.

Try Deb AI Now

Ready to build a better, smarter incentive program?
Deb AI is here to help you plan with purpose.

Sign in to start asking questions, exploring use cases, and designing a reward strategy that fits your organization’s unique needs.

👉 Chat with Deb AI now!