In a recent consumer study comparing pharmacy loyalty programs, the CVS/Pharmacy Extra Bucks program exceeded the competition at Walgreens and Rite Aid. Because Extra Bucks can be accrued on some prescription purchases, and on 2% of purchases which is an impressive amount, that is noticed by consumers, and their wallets. This study proves how CVS/Pharmacy builds their programs around their customers and their needs.
For more information and to view the entire pharmacy loyalty program comparison, click here.