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CVS Extra Bucks Loyalty Program Exceeds the Competition

In a recent consumer study comparing pharmacy loyalty programs, the CVS/Pharmacy Extra Bucks program exceeded the competition at Walgreens and Rite Aid.  Because Extra Bucks can be accrued on some prescription purchases, and on 2% of purchases which is an impressive amount, that is noticed by consumers, and their wallets.  This study proves how CVS/Pharmacy builds their programs around their customers and their needs.
For more information and to view the entire pharmacy loyalty program comparison, click here.

Topics: Gift Card Trends, Health & Wellness, Rewards & Loyalty, gift cards, General, loyalty marketing

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