Why Gift Cards?

The U.S. consumer and B2B gift card market is valued at $339B, with a growth rate (CAGR) of over 16%. While targeting the consumer market is crucial, GiftCard Partners ensures that your brand is also positioned in the $58B B2B corporate rewards and incentive market, growing at over 18% CAGR.

GiftCard Partners helps you launch, expand, and manage your gift card program across all channels to maximize sales, brand exposure, and repeat purchases. Our dedicated team streamlines the process so you can focus on driving revenue through effective gift card strategies.

How GiftCard Partners Can Help

Gift cards not only drive trial and promotion but also reduce costs through appeasement programs. For example, using gift cards to resolve product returns ensures revenue remains within your brand. They also enhance customer engagement, acquisition, and loyalty.

A well-managed gift card program can increase revenue, with 61% of consumers spending more than the card’s value, and gift card users are 2.5 times more likely to pay full price*. This is why launching a gift card program is essential in today’s market.

GiftCard Partners works as an extension of your team to manage all aspects of your gift card program, driving revenue, reducing overhead, and cutting costs through streamlined management. We help with retail placement and develop strategies for B2B corporate sales, turning your gift card into a crucial part of rewards and incentive programs.

Our Benefits

With over two decades in the gift card industry, GiftCard Partners helps brands do more than launch gift cards — we help them build programs that grow over time.

Our team brings deep expertise across consumer retail, corporate incentives, distribution strategy, compliance, and program optimization. We understand that successful gift card programs require ongoing strategy, not just execution.

That’s why brands rely on us to help manage and grow their programs across both consumer and corporate channels — increasing visibility, expanding distribution, and creating new revenue opportunities.

• Women-owned business and certified diversity supplier
• 20+ years in business
• Proven consumer and corporate rewards gift card expansion strategies
• Unparalleled customer service and support

Consulting Services

A successful gift card program requires a strategy for growth. Our consulting services help brands develop and execute gift card strategies that increase sales, expand distribution, and encourage repeat usage and reload behavior.

We help brands identify where gift cards fit within their broader customer acquisition, loyalty, and retention strategies, and how to position their program for long-term success.

 Our consulting services include:

• Strategy
• Sales Targets
• Marketing
• Data Analytics
• Channel Distribution
• Online Marketplaces
• In-store Placement
• Portfolio Management

Portfolio Management

Gift card compliance can be complex due to regional variations and frequent regulatory updates. Our gift card management team ensures your program remains compliant while optimizing key areas such as:

• Issuance: Determine the legal issuer of your cards.
• Revenue Recognition
• Financial Reporting
• Analytical Analysis
• Sales Tracking
• Customer Analysis

Technology Solutions

Empower your gift card program with cutting-edge technology.

GiftCard Partners offers comprehensive technology solutions to support your gift card program:

• eCommerce: Integrate an e-commerce platform for online sales on your site.
  • 1st Party: Sell your own branded gift card.
  • Marketplace: Sell a catalog of gift cards.
  • Appeasement: Manage customer service issues with gift cards to drive loyalty.
  • Corporate Reward & Incentive: Position your gift card as an option for employee rewards and recognition.
  • Engagement: Offer your gift card for promotional opportunities.
    
    

• Gift Card Processor Services Include:

  • Creation of unique gift card codes.
  • Distribution to customers.
  • Activation for use.
  • Transaction Authorization: Verify balances during purchases.
  • Balance Tracking: Monitor remaining gift card value.

Distribution Channel Expansion

Expanding distribution increases the number of places customers can buy your gift cards.

GiftCard Partners helps brands expand across various distribution channels, ensuring your gift cards reach both consumers and corporate buyers who use gift cards to drive employee rewards, customer incentives, and promotional campaigns:

• Brick-and-Mortar Stores + eCommerce Platforms
• B2B Distribution: Reach hundreds of corporate customers through the Engage2Reward™ Platform.
• Instant Delivery: Ensure automated digital gift card delivery for online purchases.
• Automated Fulfillment: Streamline fulfillment for both digital and physical gift cards.
• Retail Distribution: Secure prime in-store locations for your gift cards, driving visibility and sales.

Customer Service

As your gift card program grows, operational support becomes increasingly important. GiftCard Partners provides unparalleled, end-to-end support so your team can focus on running your business while we manage the day-to-day operations of your gift card program.

• Order Processing and Fulfillment
• Activation
• Inventory Management
• Vendor Selection