Discover the Ultimate Guide to Gift Cards
In a world where choice and flexibility matter more than ever, gift cards have emerged as the perfect solution for both individuals and businesses. Whether you're looking to bridge the gaps during inflationary times, incentivize employees, or simply offer a thoughtful present, gift cards are the go-to option. With the ability to provide both physical and digital cards, they ensure you're prepared even for those last-minute gifting needs.
It's no surprise that gift cards consistently reign as the most requested item during the holiday season. According to the NRF Holiday Press Release, a staggering 55% of holiday shoppers express their desire to receive gift cards, making them a top choice, closely followed by clothing and accessories.
Join us as we explore the world of gift cards and unlock the endless possibilities they offer for spreading joy and appreciation.
Get ready to make your holiday season unforgettable!
Top Picks for Every Category in 2023
Prepare to elevate your gifting game with the trendiest gift cards of the year. Whether it's for holiday festivities or year-end employee rewards and incentives, we've got you covered.
Dive into our 2023 Holiday Gift Card Guide and unlock the perfect brands to make this season truly special. Explore the following exciting categories:
Give The Gift of Choice
Not sure what your recipients want, or looking to let them pick a brand of their choice? Take the guesswork out by giving them the gift of choice with the Visa® Reward Virtual Card or our Engage2Reward™ Choice Card.
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Visa® Reward Virtual Account
Visa® eReward Card issued by Pathward, N.A., Member FDIC, pursuant to license from Visa U.S.A. Inc. Cards can be used in the U.S. and District of Columbia everywhere Visa debit cards are accepted. See Cardholder Agreement for details. No Cash or ATM Access.

American Express® Virtual Reward Card
This Virtual Card has been provided to you pursuant to a reward, loyalty or promotional program and is issued by American Express Prepaid Card Management Corporation (PCMC). PCMC is licensed as a Money Transmitter by the New York State Department of Financial Services. NMLS ID#913823.
Trending Gift Cards in Food & Beverage
Whether you are rewarding employees, customers, or clients, gift cards for Food & Beverage are always memorable and appreciated. Everyone values sharing a cup of coffee or bite to eat with friends, co-workers or customers. Create instant gratification with these brands.
Trending Gift Cards in Health & Beauty
The Beauty & Personal Care market is expected to reach $85.06 Billion in 2022. Personal care comes in many different forms, from alternative health experiences like massages, to bath & body products. Incentivize recipients with these trending health and beauty brands.
Trending Gift Cards in Delivery Services
One in six consumers (15.8 percent) said they purchase groceries online and have them delivered to their home weekly, according to PYMNTS. Food & groceries delivered to your door is a great reward for anyone with a busy schedule. Delivery service has skyrocketed these last few years and can be utilized both personally and professionally for your recipients. Give the gift of convenience with these top delivery service brands.
Trending Gift Cards in Entertainment & Electronics
On an average, 64% of U.S. adults regularly play video games and 85% percent of Americans now spend more time streaming than they do watching traditional TV. Here are the top trending gift cards in the category of gaming & online entertainment that will definitely help them rejuvenate their minds and help them combat work stress.
Trending Gift Cards in Home Furnishing & Improvement
As of 2022, 65.5% of Americans are homeowners and 70% of Americans prefer the do-it-yourself route when embarking on home improvements. Here are the top trending gift cards in the category of home furnishings and improvement that are household names with all kinds of home decor and improvement options for everyone:
Trending Gift Cards in Sporting Goods
More than 96% of the U.S. population is engaged in sports and leisure activities every day. Playing sports helps one maintain a healthy lifestyle, and providing gift cards that encourage these activities is a great way of showing care for your recipients' health. Here are the trending sporting goods brands of 2022:
Trending Gift Cards in Travel & Leisure
Travel & leisure gift card incentives have actually become one of the fastest growing categories in the gift card industry. Why? Because they increase the employee experience and engagement, and retention rates. Check out some of the top brands to reward with.
Trending Gift Cards in Pets
Almost Seventy percent of U.S. households, or about 90.5 million families, own a pet as of today. Interestingly enough, 69 million families have dogs and 45 million have cats. Here are the two best trending gift cards in the pets category that are sure to provide everything for almost every kind of pet your customers or employees might have.
Engage2Reward™ Gift Card Ordering Portal
Our Engage2Reward™ Portal makes gift cards easy to send and awesome to receive.
Our gift card platform, Engage2Reward™, allows you to seamlessly order and send out gift cards digitally or physically with customized messaging and branding to personalize the gifting experience for your recipients.

Physical Direct Delivery
Mail plastic gift cards directly to your recipients. Design your own carrier and add personalized messages or images.
Customization Features
Add a unique message and upload custom greeting cards, pictures and videos to your digital gift card orders to excite and engage your recipients.
Prepaid Card Options
Visa® Reward Cards and Visa eReward Cards offer choice and versatility to your reward & incentive program, creating memorable experiences.
Budget Management
Add new departments to your gift card portal account, allocate budgets and set up automatic order approval workflows.
Improved Reporting
Get instant access to advanced system reports on our portal, which increase visibility and transparency in your order data.
Enhanced Analytics
Updated dashboard with graphs and calculations showing various KPIs such as average order value, quantity per order, and more.
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