Investing In Customer Retention Through Loyalty
Studies indicate, on avergae, that 40 percent of revenue comes from returning or repeat purchasers, who represent only 8 percent of all visitors.
Most of the revenue improvement in purchaser segments can be attributed to increased conversion rates, which are up to nine times those of new shoppers, according to Adobe.
Several retail industry reports show how much more leverage companies achieve from investing in customer retention rather than on new customers.
“Migrating just 1 percent of shoppers to returning purchasers could generate as much as $39 million in additional revenue per retailer,” Adobe Digital Index, the research arm of Adobe Systems, Inc., said in its 2012 report, "The ROI from Marketing to Existing Online Customers."
In this white paper you'll learn more about:
- The relationship between loyalty programs and customer retention
- Avoiding loyalty program mistakes
- Separating a successful loyalty program from an unsucessful one