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About GiftCard Partners

Our team provides customized B2B gift card services for merchants/retailers in the payments industry.

With deep brand and industry experience, GiftCard Partners sells and markets our clients' B2B gift cards into new distribution channels, strengthening brand awareness and growing sales.



Excellent Relationships

...they focused on bringing value to retailers, through excellent relationships with their distribution partners.

Dan Springer, President

Great Lakes Scrip

Trusted source

...they were a trusted source to identify other sales verticals for gift card managers.

Joseph Rice, Senior Director of Business Development


Our Executive Team

The GiftCard Partners team is made up of strategists, sales and marketing leaders, and retail-industry experts.

We love collaborating with our clients to find solutions that work to increase top-line revenue and grow brand awareness.

Deborah Merkin

Deb Merkin
CEO & Founder

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Tom Balboni

Tom Balboni
VP of Channel Sales & Business Development

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Kate Balboni

Kate Balboni
VP of Sales, Sales Ops & Strategy

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Incentive Marketing Association Incentive Gift Card Council Retail Gift Card Association
chw-association logo Society for Human Resource Management Incentive Research Foundation

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We’d like to get to know you and hear about your brand’s challenges – set up a free Program Consult with us today.

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