The B2B Market

Using gift cards as the primary vehicle, retailers and merchants are discovering the potential of this powerful and flexible approach to building their businesses. Corporate sales of gift cards are attracting new customers, reaching new markets, growing brand awareness, and developing new revenue streams for a wide range of businesses. View the B2B Gift Card Market slideshow.

Building a B2B Gift Card Business

GiftCard Partners has over 12,000 industry contacts in our B2B network. We have worked with many of the largest and most recognized brands in the industry, building profitable, new markets where none existed before. Successes include:

• The #2 player in a very competitive market used B2B gift cards to preempt their largest competitor
• A major retail chain found itself a late entry in the B2B market but ended up with one of the largest gift card programs in the industry
• A niche brand built share in a new market segment using B2B gift cards

Find out how GiftCard Partners built these businesses and, along the way, created some of the largest B2B gift card programs in the business.