A Full-Service Gift Card Agency

Dedicated to Building Sales for Your Brand


Let us help


Working with top merchants for over 15 years

  • AutoZone gift card
  • Boston Market gift card
  • CVS gift card
  • Crutchfield gift card
  • The Cheesecake Factory gift card
  • Speedway gift card
  • Burlington gift card
  • Land Bryant gift card
  • Whole Foods gift card
  • Papa John's gift card
  • Subway gift card
  • Catherines gift card
  • FragranceNet.com gift card
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Our Services, Your Solutions

targeted-sales-and-marketing-icon.pngSales & Marketing

Gain industry relationships, leverage new opportunities and discover new channels that work for your gift card brand.


Outsource your B2B gift card business to our team for ongoing operational support to save time and profit from industry insight.

third-party-icon.pngThird Party

Our total solution provides you with all you need – from card design through launch and ongoing management.



Not Your Average Gift Card Partner

We see gift cards as a universal reward tool: effective in engaging, motivating, rewarding, or simply saying thank-you.

That’s why we focus on the uniqueness and reputation of your brand to maximize key distribution channels like loyalty, incentive, and scrip, and expand into health and wellness programs and other new markets to increase sales.

How we market gift cards      Free consultation

How We Work With Our Clients

Discovering new channels

deb-merkin-headshot-circle.png“You may ask what we can offer as a small agency that you won’t get with large resellers or aggregators. It’s all about building a relationship with your brand. And it’s about finding new ways to help you meet your sales goals in the ever-changing B2B gift card industry.”"

Deb Merkin, Co-CEO GiftCard Partners

Solutions for your brand

Leverage our team’s flexibility and 15+ years of industry expertise in the B2B gift card market, as we work closely with your team to generate fresh ideas to access new distribution channels and boost sales.

Learn more  |  Free consultation