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Inside the World of Corporate Wellness

inside corporate wellnessCorporate wellness programs have become popular in recent years. Simply put, corporate wellness is any health initiative or program within a company that focuses on promoting good health and employee comfort, rather than dealing with poor health and low morale at a later date.
It should come as no surprise that most of the companies on the top 100 companies to work for list, year after year, offer corporate wellness programs. Companies that offer corporate wellness programs are striving, and people enjoy working for them. Not only do companies that offer such programs have happier staff, but they end up doing better financially.  Research shows that for every $1 spent on corporate wellness, a company saves $4 in sick time, health costs and overall work productivity.
Top Corporate Wellness Programs  Google is regularly on the top 100 companies to work for list. In fact, it has topped the list for several years. It makes sense then, that Google also has one of the most comprehensive wellness programs in the industry. The company offers on-site gyms, healthy eating options in the dining area, fully paid sabbaticals, volunteer opportunities, and health classes and screenings. SAS, a software developer, comes in at number two on the list. The company offers their employees on-site child care and fitness centers, a multitude of medical staff on-site, reimbursed gym memberships, healthy eating options and dietician services. With compressed workweeks, job sharing, 100% health coverage and paid sabbaticals, The Boston Consulting Group comes in at number three on the top companies to work for list. While these three companies are worlds apart in many ways, they share one common factor; solid wellness programs that ensure their staff is working to the best of their abilities.
Creating a Wellness Program  It is understandable that not all companies are going to be able to offer the same perks as Google. Google is a behemoth in the business world, with untold amounts of money to spare. Smaller companies, clearly, will be unable to procure the "campus-style" structure of Google, nor will they be able to offer the round-the-clock day care services that SAS gives to their workers, but every company can instill a wellness program that is sure to raise productivity and boost morale. To begin a wellness program a company must work to better understand their internal culture. Once the internal culture is understood, a better understanding of what the employees need out of a wellness program will arise. Before you begin a wellness program ask these questions;

  • What do my employees really need out of a wellness plan?
  • What is the corporate culture in my office?
  • What incentive will work best for my employees to get healthy?
  • How can a wellness program best benefit the employees and employer collaboratively?

Once you've answered those questions you can begin working out a wellness plan that will work best for your company and your employees. For example, if you can not offer a gym on-site, because you simply don't have the sprawling campuses that large corporations do, then consider offering gym reimbursement options. Employees who are reimbursed for this expense are more likely to utilize it. If you can't offer on-call medical staff, consider offering regular screenings at different parts of the year. For example, after the summer offer a skin cancer screening. Prior to the winter months offer a cardiovascular health screening.
Using Gift Cards in Your Wellness Program  Gift cards can also be used in wellness programs. Gift cards are an easy way for companies that do not have the space, nor resources to allocate to wellness programs to get more involved in the health and wellness of their employees. Gift cards can be used in lieu of a company dining experience. If employees are offered gift cards to healthy eating options they are more likely to use those options, than to stop by a fast food location on their lunch hour. Alternatively, gift cards can be used as incentives for employees to get healthy and be rewarded for it. Gift cards can also be given for pharmacies and other health outfitters that will help your employees get on a healthier track.
The Bottom Line While not all companies have the space, time or monetary resources, to institute an all-inclusive wellness program, there are plenty of ways to get a wellness program started, even in a small company. In the end, wellness programs are shown to actually save companies money, boost morale and raise productivity. Every company, both large and small can stand to have revenue saved, morale boosted and productivity raised. In the end, it is a win-win situation.

corporate wellness program guide


Topics: Workplace Health & Wellness, Employee Incentives & Rewards

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