With the holiday season rapidly approaching, managers, supervisors, and the like are thinking about what to get their employees, clients, and vendors as a holiday gift. The majority of consumers prefer gift cards over other holiday gifts, including cash! Many prefer gift cards over other holiday gifts because it gives them the chance to have an "experience", like going to a restaurant, buying something they have had their eye on, or sharing it with their friends or family.
Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.
Most often when we think about employee safety, we may think of hard hats, reflective clothing, and safety goggles. We don’t necessarily think about treadmills, softball teams, and lunchtime run/walk groups. But the reality is, they are inextricably linked.
In early 2016, The National Association of Realtors reported that 87% of homebuyers worked with a real estate agent to purchase a home. The majority of agents rely on referrals from existing customers to help build and sustain their business. Customer loyalty is crucial in the real estate industry but staying top of mind can be a challenge when real estate transactions with the same customer are typically few and far between.
We know employee loyalty matters, but here’s even more proof. In a 13-year-old Harvard Business Review article (we won’t even make you break out the microfiche to find it), Fredrick Reicheld introduced the world to the NPS (net promoter score) as THE metric you needed to know about to grow your business. Now, HR departments are using the eNPS (employee net promoter score) to see how likely their employees are to recommend their organization as a place people should want to work. Here are three reasons employee loyalty matters, and why you should pay attention to your eNPS.
GiftCard Partners provides merchants with a customized approach to their B2B gift card business to access to new distribution channels to increase top-line revenue. We sell and market gift cards, helping companies match the right reward to the right program.