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Interesting rewards program - American Red Cross: points for blood

For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.

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Detroit Public Schools use gift cards to up parent involvement

DPS offers gift cards to encourage parental involvement Detroit Public Schools officials will give a $25 Target gift card to the first 500 parents who sign up for the "I'm In" parent involvement card as a way to encourage parents to become more involved in the Detroit schools. The card will be used to track parent engagement and workshops in the district's eight parent resource centers. Every time parents use their card, they will receive points that will earn them entries into raffles and prizes. This isn't the first time DPS has used Target gift cards to encourage parental involvement. Last September, the district offered $20,000 in Target gift cards — including five $1,000 prizes — to parents who brought their children for a full day on Count Day, when attendance figures are used to determine state funding levels. From The Detroit News:
http://detnews.com/article/20110316/SCHOOLS/103160439/DPS-offers-gift-cards-to-encourage-parental-involvement#ixzz1GsYg2tZq


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The Power of QR Codes and Mobile Gift Cards

In today’s fast-paced, mobile-driven world, the convenience of mobile gift cards and the rise of QR codes have revolutionized how businesses connect with consumers. QR codes, those small squares with black and white pixels, have become ubiquitous across industries—from product packaging to restaurant menus—and are increasingly tied to marketing and consumer engagement strategies. As the gift card industry continues to evolve, QR codes offer new opportunities for companies looking to innovate in how they deliver value to customers and employees alike.

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The Growing Mobile Market for Gift Cards — Insights for 2026

The use of mobile phones for utilizing gift cards and making payments has surged in recent years, reflecting a significant shift in consumer behavior. Recent data show that about 40% of mobile users use their phones to redeem digital coupons and similar digital value assets, reflecting strong engagement with mobile-based redemption and payment technologies — a trend that parallels rising mobile payments usage, with over 2 billion people using mobile payment apps worldwide and U.S. consumers averaging 11 mobile payments per month in 2024.

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GiftCard Partners Forges New Paths to Lower Healthcare Costs

Wellesley, MA – February 22, 2012 –Today GiftCard Partners (GCP) announced its highest rate of growth in their company history. Although GCP made several advancements in their loyalty and fundraising channels and several of their employee incentives categories; they largely attribute their employee and revenue growth to their recognition as a leader in health and wellness program incentives.

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