GiftCard Partners Blog

In today’s rapidly evolving workplace, gamification is gaining traction as a powerful tool to engage employees in incentive programs. Gamification leverages game-like elements—such as rewards, challenges, and competition—to motivate and reward employees for achieving goals, learning new skills, or engaging in health and wellness initiatives. According to recent data, gamification is expected to grow significantly, with the global market projected to reach $30.7 billion by 2025, driven by its effectiveness in improving employee performance, motivation, and engagement .

Incentives are often associated with employee rewards, customer promotions, or limited-time campaigns. But in 2026, organizations are using incentives in a much broader and more strategic way — to influence behavior, increase participation, and drive measurable outcomes across employees, customers, healthcare members, research participants, and channel partners.

Building upon our previous exploration of leveraging social media for employee recognition, we are thrilled to present additional strategies finely tuned for the contemporary workplace. In this article, we delve into innovative methods to acknowledge and appreciate employees, fostering a culture of recognition and engagement.

This is a great example of using gift cards to smooth over a customer service nightmare . Approximately 8,000 Hawaiian Electric Co. customers went without power earlier this month. HECO will soon issue $50 gift cards and formal letters of apology to many of their customers who went without power for an extended period of time. Many companies say “Thank you” to their customers with gift cards via loyalty and rewards programs. Will saying “Sorry” with gift cards keep customers loyal? Let us know what you think by leaving a comment. Read the full story:
http://www.hawaiinewsnow.com/Global/story.asp?S=14259331

For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.