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Gift Cards, Greater Impact: 2026 Playbook for HIV Testing, PrEP Starts & Retention

HIV prevention in the U.S. is at an inflection point. PrEP use grew 17% from 2023 to 2024 to 591,475 users, yet large equity gaps persist across race/ethnicity, age, and regions—especially in the South [1]. At the population level, higher PrEP coverage is linked to fewer new HIV diagnoses: a 2025 analysis in The Lancet HIV found states with the highest PrEP coverage saw a 38% decline in new diagnoses (2012–2022), while states with the lowest coverage saw a 27% increase [2][3]. 

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Talent Retention Strategies: How to Motivate, Grow & Keep Your Workforce

Staff retention isn’t just about keeping seats filled; it’s about keeping people fulfilled. Today’s workforce expects more than a paycheck. They want purpose, growth, and recognition—and smart organizations are finding creative ways to meet those expectations. That’s where solutions like the Engage2Reward™ Gift Card Ordering Platform can help, giving employers an easy way to recognize and reward development milestones along the way. 

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Employee Wellness Program Basics: Why It Matters More Than Ever

Employee wellness programs aren’t just a nice-to-have anymore—they’ve become a core part of the modern workplace. Today’s employees expect their companies to care about their health and well-being, and smart employers recognize that wellness initiatives pay off for everyone involved.

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How To Promote Employee Wellness & Reduce Sick Leave

Sick leave can take a serious toll on your business. Lost productivity, extra coverage costs, and burnout from understaffed teams—it all adds up fast. And while the pandemic spotlighted health like never before, the need for proactive wellness strategies hasn’t gone away.

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Introducing the CVS Select+™ Gift Card: A Smarter Way to Support Health & Wellness Goals

At GiftCard Partners, we’re excited to announce the newest addition to the Engage2Reward™ Gift Card Ordering Platform — the CVS Select+™ Gift Card, now available to help organizations drive healthier outcomes with greater control and flexibility.

Read the full announcement here.

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