A new study by the Obama administration caught our attention; among other important statistics, it states that females earn about 75% of what their male counterparts make. Although employers “need to treat men and women equally”, when it comes to compensation, it’s just not going to happen overnight. However, handling employee engagement, recognition, incentives and rewards in a way that is engaging to women…MIGHT be keeping you up at night. Recognizing performance differently for women than men is a sticky topic, but employers do need to provide incentives and rewards that are relevant to women and which speak directly to their likes, needs, and wishes. An example of this is to buy gift cards in bulk and offer card brands that catch the attention of the woman, the mom, the professional (see below).
What Motivates Women in the Workforce?
Incentive columnist Roy Saunderson shares with us
Thomasina Tafur’s Top 10 Ways to Motivate Women in Your Workforce. Thomasina, a well-known women’s training consultant highlights some effective ways to recognize, incent and reward women in the workplace. There are many ways to promote your incentives and motivate women with corporate or bulk purchase gift cards:
- Charming Shoppes promotes professionalism through attire from Lane Bryant® and Catherines®
- The Children’s Place honors moms and the children of the family
- Brands like The Limited celebrate the style focused woman
Sources: Visit the full government-sponsored study here:
“Women in America: Indicators of Social and Economic Well-Being” Visit the source for
Roy Saunderson’s: Top 10 Ways to Motivate Women in Your Workforce