It’s no secret that corporate incentives are a hot topic for retailers and merchants this year, and adding fuel to that fire is the release of the Incentive Federation’s
“Incentive Market Study” this week. The study showed that U.S. businesses are spending nearly $77 billion on employee rewards and incentives in the form of travel, merchandise and
gift cards. Corporate gift card programs are shifting to be an important retail trend, as B2B gift cards not only open up another avenue for incremental sales growth, but
they also act as a catalyst for customer acquisition, brand growth and bulk buying. As one of largest developers of corporate gift card programs, GiftCard Partners helps
our clients navigate through this fast growing and high demanding corporate market. Interested in learning more about building your presence in with B2B customers?
We’d love to hear from you!
