Ever wondered what employee rewards your staff really want? While you know they may appreciate the sentiment of the reward, and even find the rewards fun, have you ever wondered, if they could pick anything, what the general employee response would be? In a recent study done by The Voucher Shop these hard-to-come-by desires are revealed. Even though these are results from across the pond, there's a lot to be gleaned applicable for American employees and households as well. Here are the top categories employees want to see in rewards from their employers:
- Food and grocery shopping vouchers (47.8%)
- Department store vouchers (14.9%)
- Holiday vouchers (12.4%)
- Leisure or family day out vouchers (9.2%)
- Eating out (8.7%)
- Clothing vouchers (5.8%)
- Do-it-yourself or home improvement voucher (0.8%)
These results reveal a lot about what employees want and need. Rewards should provide trophy value for employees and allow them to afford things they won't necessarily deem a necessity. The fact that things like groceries, department stores and holiday rewards top this list shows the continued financial strain on working families. On one hand, it's great that added rewards can help fill gaps in employees' financial needs but on the other hand, employers need to aim to balance giving rewards with the trophy value they aim to provide. In either case, this study sheds light on what employees really want in rewards and will help guide employers to providing rewards that will have the maximum impact on their workforce.
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