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How to Reconnect and Build Customer Relationships

Posted, by Rachel (Merkin) Welt on 07/26/2016
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For many real estate agents, the relationship between agent and customer ends when the closing is complete. Houses are a long term investment for most and aren’t a frequently purchased item. However, there are proven ways to not only reconnect with customers but to build customer relationships. Here are 4 ways to accomplish both.

  1. Give them a call- Here’s an obvious one. But in the age of emails and texts and Facebook posts, picking up the phone to have an interpersonal communication and talk to someone live can be really impactful. Phone calls keep building relationships. They allow for people to catch up on a personal level and for agents to check in on customers’ purchases and satisfaction.
  2. Send a letter- Another dying art, snail mail. As you sit and read this on a computer screen, how much more might you have paid attention if I had sent you a letter? An actual piece of mail? This shows effort on the part of the agent in actively wanting to build customer relationships by taking the time to print, stamp and label the communication.
  3. Invite Them to Coffee- Reaching out for a meeting is always a great way to reconnect with anyone. Even if it’s a 30-minute coffee meeting, in-person meetings are a great way to show people you care and get the most information in the least amount of time. Meeting someone doesn’t leave room for misinterpretation.
  4. Reward Memorably- So we found something interesting out. There’s a whole market for The Cheesecake Factory gift cards within the real estate community. What does this mean? Gift cards work to build customer relationships not only with seller/buyer customers but also with vendors required, like painters, decorators, plumbers, electricians. Rewarding memorably keeps an agent top of mind when customers want to buy or sell but also when vendors look to build their database. Finding the right, memorable gift for the right audience can have a lasting impact

Topics: Rewards & Loyalty, customer satisfaction, build customer relationships, reconnect with customers, rewarding customers

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