GiftCard Partners Blog

Bianca Carr, Chief Revenue Officer, brings over 15 years of executive strategy and sales experience in the healthcare industry, specializing in member engagement and prepaid card incentive solutions for preventive health outcomes and government programs. A recognized leader and speaker, Bianca excels in business strategy, market growth, and segment expansion, developing innovative solutions to address complex industry challenges. She has partnered with health plans, wellness companies, and government programs, particularly in Medicare and Medicaid, to improve HEDIS, CAHPS, and STAR ratings through prescriptive member engagement and incentive strategies. Bianca also consults on critical healthcare programs, including COVID relief, human aid, and PPE accessibility. Focused on designing member-centric, data-driven programs, she is dedicated to increasing awareness of healthy actions and addressing social determinants of health.