GiftCard Partners Blog

Simplifying open enrollment helps employees understand their benefits and make better choices. It's not just about logistics, but also engaging employees. This engagement is crucial, as it directly impacts their satisfaction and perception of the organization's care for their well-being.  

Open enrollment season is a pivotal time for HR professionals and benefits administrators, offering a unique opportunity to engage employees and streamline their decision-making process regarding health benefits. This period can be daunting for employees as they navigate through various options, making it crucial for HR to provide support and clarity. By leveraging innovative incentive strategies, such as the Engage2Reward™ Gift Card Ordering Platform, HR can transform open enrollment from a routine administrative task into a positive, empowering experience for employees.

Open enrollment is defined as the annual period in which employees can make changes to their benefits for themselves and their dependents. For many companies, this period occurs at the end of the calendar year for the following year. Despite the fact that this enrollment period is a mechanism by which employees can take advantage (or fuller advantage) of employer subsidized benefits, HR teams still face challenges in getting employees to participate in the open enrollment period and often turn to enrollment incentives to encourage employees to participate, and do so on time.

At GiftCard Partners, we’ve been hearing a lot about how corporations are targeting gaming as a way to attract employees to workplace motivation and incentive programs. Interactive games are a fun and effective way to educate and train employees, and promote behavior changes. According to the National Training Laboratories, learners who engage with games as part of their educational process retain 75 % of the knowledge they acquire.