GiftCard Partners Blog

Healthcare and research organizations are entering 2026 with a clear mandate: engagement isn’t enough. Performance is measured by verified action, documented outcomes, and compliance-ready reporting.

Recruiting and retaining participants continues to be one of the biggest challenges in clinical research. A scoping review of randomized controlled trials found that approximately 45% of trials fail to recruit the necessary number of participants within the planned time frame.

Whether it’s an academic study or a commercial focus group, it's critical to recruit and maintain the right audience to ensure statistical significance to support a hypothesis or represent a buying group. The most straightforward way to recruit and maintain that audience is through incentives.