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Holidays...already?!

It is not even Halloween yet, and already the retail market is preparing for the holiday season. With online shopping, online coupons, and online marketing becoming ever-growing pieces of the holiday retail puzzle here are five predictions about email marketing for this year's holiday season 1. There will be more activity on Thanksgiving 2. Social and rich media campaigns are not going to have legs after mid-November 3. More retailers will include discount codes into their preheader text 4. More emails will feature share-with-your-network (SWYN) links as a strong secondary call to action 5. Mobile-friendly emails will become more common For more information on holiday 2010 email marketing predictions visit: http://directmag.com/email/0913-email-marketing-holiday-season/


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