GiftCard Partners Blog

Incentive strategy is no longer just about what you give. It’s about how fast, how personal, and how seamlessly rewards integrate into increasingly hybrid, digital-first workplaces.

If you’ve already explored the classic “eGift vs. physical gift card” debate, you know there’s no one-size-fits-all answer. But market shifts, workforce expectations, and updated research from 2025–2026 give us clearer guidance than ever before.

Let’s break down what works best now and where each format shines.

→ New! Use our physical vs digital gift card quiz to determine which format is right for your needs.

A successful sales incentive program goes beyond traditional bonuses — it energizes teams, aligns behaviors to business goals, and keeps motivation high throughout the year. Whether you’re planning sales kickoff ideas, designing incentives for sales teams, or creating sales motivation ideas that stick, this guide outlines actionable strategies to motivate reps before, during, and after your event.

The holiday season is more than just a time of celebration; it’s also a crucial moment for organizations to show appreciation to employees, clients, and partners. Choosing the right gift can be challenging, especially when you need something that appeals across a wide range of preferences. That’s why gift cards have become the go-to solution for corporate holiday gifting: they’re flexible, memorable, and consistently ranked among the most effective rewards in business today.

Employee morale can take a hit at certain times of the year: end-of-summer burnout, post-holiday slumps, and mid-year fatigue are all real. When motivation dips, so does productivity, engagement, and overall workplace energy. While companies often turn to perks or events to lift spirits, there’s one tool that’s often overlooked: professional development.

Employee wellness programs aren’t just a nice-to-have anymore—they’ve become a core part of the modern workplace. Today’s employees expect their companies to care about their health and well-being, and smart employers recognize that wellness initiatives pay off for everyone involved.