GiftCard Partners Blog

National Doctors’ Day was first observed on March 30, 1933.  Originally known solely as Doctors’ Day, the holiday was created when Eudora Brown Almond, wife of Dr. Charles B. Almond, decided to set aside a day to honor physicians.  To commemorate the day, greeting cards were mailed and flowers placed on the graves of deceased doctors. Back in 2006 the National Doctors’ Day organization was created when a website dedicated to providing support for the day was launched.  The organization has since branched out to include many specific products and services to assist office managers and hospital administrators with gift ideas for their doctors as well as many free resources to plan and celebrate this national holiday. Each year the organization also releases a new greeting card specifically for honoring physicians.  This year’s card cover reads “For Making Every Day Count…” and the inside reads “Thank You, Happy Doctors’ Day”.  You can order the greeting card for all of your favorite physicians
here! In addition to your greeting card, gift cards make the perfect gift to honor your doctors. 
GiftCard Partners offers a variety of gift card brands that everyone loves.
This year National Doctors’ Day is Monday March 30^th.  How do you plan on honoring the physicians that play such a crucial role in the lives of you and your family? 

Whole Foods Market’s strategy to build brand awareness and traffic with their first-ever national ad campaign has been generating buzz and awareness, with 8 out of 10 customers having seen the ad in some format. The campaign has been performing at its best with Whole Food Market’s key demographic: adults 40 and under with children in the household.

Mobile is up and coming in the quest to define the omni-channel shopper who shops across devices and digital channels and the omni-channel customer experience. While retailers continue the quest to meet customers in all of the channels and on all of the devices they shop, mobile has prevailed as possibly the most critical of both channels and devices. Mobile feeds into both in-store and e-commerce customer interaction and customer service, which puts mobile in a unique and critically important position. 
According to a new EConsultancy survey, only 50% of retailers believe they have a solid understanding of the mobile user experience. That means half of American retailers are looking to understand the mobile solution and the role it plays in customer-brand interaction. One of the most important components of the mobile question and the role it plays in the omni-channel shopping experience is
customer service. Mobile happens in real-time, as does customer service. It gives consumers the real-time gratification that can be the difference between great customer service and the negative customer experience that can cause retailers to lose customers. Take the plunge into omni-channel shopping through mobile customer service. With
53% of retailers planning to build a unified commerce platform in the next few years, your customer experience and customer service can’t afford to fall behind. It will accelerate your brand's customer focus and create 1:1 marketing opportunities by gaining insight into consumer behavior.

Consumer touch points can be risky for retailers. Customers are gained and lost when high-risk touch points are not taken advantage of and can result in negative consumer experiences.
LoyaltyOne's new study shows that high risk touch points get even riskier with certain demographic segments. One such example are return policies, they can be some of the most sensitive interactions brands face with consumers. While a smooth return policy, especially for gifts, may seem like smooth sailing  internally, it can make or break customer relationships. For consumers coming in to return a gift, retailers have the opportunity to acquire a new customer that may have never known about the brand. The opportunity here allows brands to build a relationship with a new consumer and create a lifelong revenue stream. At the same time brands have the opportunity to turn someone away who wasn't a customer and now will never be. Closing a consumer off to your brand forever because they had no loyalty to begin with and were met with a bad first experience. This high-risk high-reward interaction should be strongly considered for your business before being implemented, given the high stakes. Many retailers focus on female demographics as they tend to be the heaviest shoppers. However, in this case it’s really the men retailers need to worry about. According to the
 LoyaltyOne survey:

High risk consumer touch points can be risky for retailers. Customers are gained and lost when high risk touch points are not taken advantage of and result in negative consumer experiences. What LoyaltyOne's new study shows is that high risk touch-points get even higher risk when certain demographic segments are at greater risk for negative brand interactions.