GiftCard Partners Blog

Millennials are like marketing unicorns: tough to catch but oh-so-worthwhile when you do. Merchants are struggling with how to harness this power and use it to market to millennials, since the younger generation has tremendous spending power and is the largest growing segment of the American workforce.

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.

With the holiday season rapidly approaching retailers are planning for the end of the year buying frenzy. Last year total holiday sales increase by 3%. For the last 9 years, gift cards have been one of the most requested holiday gifts. Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card.

Personalizing employee engagement is critical to the success of a program. Making employees feel personally recognized and appreciated makes them feel that their individual contribution and impact on the organization truly matters and is noticed. Here are three ways to personalize employee engagement, and things to avoid:

Today’s workplace is more age-diverse than ever. For the first time in history, five generations are working side by side — from seasoned Traditionalists to Gen Z digital natives. According to the U.S. Bureau of Labor Statistics, more than 165 million people make up the civilian labor force, and participation among those over 75 has more than doubled since 2000. Meanwhile, Gen Z and Millennials now represent nearly half of the U.S. workforce and are reshaping what engagement, flexibility, and purpose look like at work.