My father-in-law just turned 80! What did we give him for his birthday? An iPhone…well, pretty much...it’s complicated. Turns out you can’t buy a phone for someone due to contracts, phone number transitions, etc. So we printed a picture of an iPhone and gave him gift cards to buy his phone. What’s my point? He is 80 and he still loves his gadgets. Now, Dads love their gadgets within gadgets, like virtual and mobile gift cards. “Most Dads love their gadgets and now family members can give unique virtual or mobile gift cards with personalized messages that stay with them on their mobile device,” said Doug Schneider, CEO, Transaction Wireless. “Social gifting is gaining in popularity and Facebook postings give loved ones a public forum to express their feelings and appreciation for dad.” Employers can embrace holidays like Father’s Day and make a Dad feel special with spot rewards and gifting virtual and mobile gift cards. High performance, corporate recognition, safety, sales motivation and achievements…there are many ways to commemorate your employees’ fatherhood.