What’s the high level? The
2011 Gift Card IQ Survey reveals good news for retailers when it comes to “bigger” incentive gift card budgets. The five largest budget categories (all above $75,000) all increased. For example: - Budgets “more than $100,000 nearly doubled to 15 percent this year, compared with 7.8 percent in 2010.”
- “The most dramatic gain was in programs with budgets between $250,000 and $499,999, which jumped from 0.4 percent to 3.9 percent—nearly 10 times the number seen in 2010.” This is also good news for customers (incentive/gift card buyers), as maintaining or increasing budgets mean job security for incentive program managers and staff. It appears that the downside comes for low-budget gift card programs (less than $1,000 segment and even less than $25,000 segment), as this segment dropped more than 10% from 2010 survey results. Many interesting data points, charts, and research in this report; read the full report here:
Turning It Around: Our 2011 Gift Card IQ Survey Source: Incentive Magazine Online
