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Incentive’s Latest Gift Card IQ Survey Results Published

What’s the high level? The
2011 Gift Card IQ Survey reveals good news for retailers when it comes to “bigger” incentive gift card budgets. The five largest budget categories (all above $75,000) all increased. For example: -    Budgets “more than $100,000 nearly doubled to 15 percent this year, compared with 7.8 percent in 2010.”

Incentive Magazine Online

-    “The most dramatic gain was in programs with budgets between $250,000 and $499,999, which jumped from 0.4 percent to 3.9 percent—nearly 10 times the number seen in 2010.” This is also good news for customers (incentive/gift card buyers), as maintaining or increasing budgets mean job security for incentive program managers and staff. It appears that the downside comes for low-budget gift card programs (less than $1,000 segment and even less than $25,000 segment), as this segment dropped more than 10% from 2010 survey results. Many interesting data points, charts, and research in this report; read the full report here: 
Turning It Around: Our 2011 Gift Card IQ Survey Source: Incentive Magazine Online


Topics: B2B Gift Cards, Corporate Responsibility Magazine, Gift Card Trends, General Gift Card, Employee Incentives & Rewards

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