GiftCard Partners Blog

A successful sales incentive program goes beyond traditional bonuses — it energizes teams, aligns behaviors to business goals, and keeps motivation high throughout the year. Whether you’re planning sales kickoff ideas, designing incentives for sales teams, or creating sales motivation ideas that stick, this guide outlines actionable strategies to motivate reps before, during, and after your event.

Gift cards, recognition, and motivation — three forces that shape how people and programs thrive. Now, we’re bringing them all together in a new way.

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

Special thanks to Jim Schulz of Travel Tags, Inc. and Rich Olson of Optimum Card Solutions, LLC, who generously shared their insights and experiences for this blog post. Your valuable contributions have enriched the content and provided readers with a deeper understanding of the subject matter.