GiftCard Partners Blog

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

Special thanks to Jim Schulz of Travel Tags, Inc. and Rich Olson of Optimum Card Solutions, LLC, who generously shared their insights and experiences for this blog post. Your valuable contributions have enriched the content and provided readers with a deeper understanding of the subject matter. 

Gift cards seem like a basic concept, used in place of cash. However, gift cards have become their own currency, with their own set of trends and advantages. Here are three ways gift cards are more powerful than cash and why they could be considered their own type of currency.

If you're a home builder striving to find ways to reach new customers, we recently provided three ways you can grow your business using Home Depot® gift cards.

Developing a successful long-term home builder business requires a great deal of experimentation and patience, and there are several approaches you can take to support this cause by using Home Depot® gift cards.