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Non-Cash Rewards are Key to Long-Term Sales

Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:

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2015 Holiday Gift Card Strategy

The holiday shopping season is already here and we thought it would be helpful to show how to incorporate gift cards, the most popular gift for both consumers and B2B organizations, into your holiday strategy. Here are 3 ways to incorporate gift cards into your holiday program.

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New Gift Card Cash Back Law in Texas

Effective September 1st, a new gift card cash back law will go into effect in the state of Texas.

Texans will be allowed to receive cash back on gift cards or gift certificates that have a balance of less than $2.50 starting September 1, 2015. In order to receive the remaining amount on the gift card, the transaction must take place in person. The law will not apply to prepaid calling cards, cards issued as part of a loyalty or rewards program, gift cards issued as a refund for returned merchandise (store credit), cards issued by a bank or an airline, and cards initially worth $5 that cannot have any value added to them. Republican State Representative and former business owner, Dwayne Bohac, was the law’s author and "...penned the bill to strike a balance between the rights of consumers and retailers."

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2015 B2B Gift Card Study, Industry Trends

GiftCard Partners, Inc. has been at the forefront of B2B gift cards since we started out more than a decade ago. Some might call it obsession, others might say it's our job, but we like to use one word in particular, passion. That passion led us to commission a B2B Gift Cards Study back in 2013. We teamed up with
Shapiro+Raj, a research company with more than 50 years of experience of conducting behavior and opinion research, to get a clear pulse on the B2B Gift Card Industry. As a company we are constantly learning and evolving in the marketplace as trends in technology, payments, wellness and much more continue to grow. In order to be the best partner for our clients, we needed a strong understanding of what was happening out on the front lines, with the consumer, not just B2B. Our 2014 B2B Gift Card Study did just that. We focused on two key areas:

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The B2B Gift Card Market is Changing, Are You Keeping Up?

The B2B gift card market is ever changing, especially in the Business-to-Business or B2B sector of the market. The B2B sector, which includes third party gift cards, loyalty and incentive programs, corporate wellness and more, now stretches to make up a significant piece of the gift card market.

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