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Social Media Use, B2B, B2C, and Personal Use

Posted, by Deborah Merkin
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It is no secret that social media use is on the rise.  More people are using it, more businesses are using it, and we take it with us wherever we go on our phones all day, every day. Adult social media use is up from 61% in 2010 to 65% this year, and up from 5% in 2005, according to LinkedIn.  43% of American adults say they visit a social media site at lease once a day. As a marketing tool social media is also growing.  If there is this large of a captive audience in the social media arena, and since the costs are so low, social media seems like a logical choice. 86% of B2B firms say they use social media as a marketing tool, compared to just 82% of B2C firms, according to socialmediab2b.com.  Initially when social media blew onto the marketing scene the popular conclusion was that B2C was the only effective way to use social media communication.  But as businesses increase their social media presence B2B communication through social media is increasing.   How does your business use social media? If it doesn't, what is holding you back?   References:
Adult Use of Social Media Soars
28 Awesome B2B Social Media Statistics

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