People like to jump on bandwagons. Whether its a sports bandwagon, a clothing trend, or a going along with what their co-workers are doing. People like to do what other people are doing. The latest corporate bangwagon happens to be a positive one. Corporate Social Responsibility. Every major company, public or private, releases corporate social responsibility reports annually. Companies want the public to know they are doing things to serve their community; regardless of if that is their internal community, or the greater community in which they "live." The 3 P's are becoming corporate's "triple bottom line." Without caring for the planet, people, and profits, corporations will not survive. Whether it is companies incentivizing employees who stay healthy, by shopping at stores that promote healthy nutritional choices, without sounding insincere or forced. Corporations are learning how to truly care for their employees, instead of sounding like they care. You cannot sound forced, or your employees, and your public audience will feel that your efforts are forced, and fake. Companies want to create loyal employees, and loyal public audiences. They need to truly care about the planet, their people, AND their profits in order to truly succeed in this unstable economy.
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