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Boston Market Takes On a Health-Conscious Menu

Posted, by Deborah Merkin
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For the last several years, Boston Market has worked to create a menu that boasts more nutritious selections while still offering the same great taste. In a campaign committed to reducing sodium levels by 20% in their menu items, they removed salt shakers from their tables in 2012. While the sodium levels dropped in menu staples, 26% in mashed potatoes, 20% in stuffing, gravy by 50% and cornbread by 30%, sales have not.* The holiday sales this year increased 17%.

In January 2014, Boston Market continued their health movement with the announcement of "Meals Under 550 Calories," a menu offering more than 100 calorie-conscious options just in time for new years weight loss resolutions.

“At Boston Market, we are committed to ensuring our guests enjoy delicious, home style cooking that can be part of a healthier diet,” said George Michel, CEO of Boston Market (a.k.a. “The Big Chicken”). “Modifying our recipes to create healthier options, without sacrificing taste, is another way we deliver on our mission to provide guests wholesome foods they can feel good about eating and sharing with their families.”**

Interested in gift cards? Boston Market gift cards are redeemable at more than 458 locations nationwide and are available in volume discounts.

*Boston Market Offers Health Conscious Consumers More Than 100 Meals Under 550 Calories,  Press Release 01/08/14

**Boston Market Reduces Sodium in Key Menu Items - And No One Notices, Press Release 02/17/14

Topics: B2B Gift Cards, Health & Wellness, Health Incentives, boston market

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