Did you know that March is National Nutrition Month®? The Academy of Nutrition and Dietetics created the annual campaign to focus on the importance of making informed food choices, developing sound eating habits, and encouraging healthy physical activity. The 2016 National Nutrition Month theme is "Savor the Flavor of Eating Right," which encourages everyone to take the time to enjoy food traditions, appreciate the pleasures of food, flavors, and the social aspect that food adds to our lives.
The Boston Market rebranding campaign, “All Good,” kicked off back in June. If you're looking for signs of the rebranding on their menu it may be harder to see. The campaign stands up for the simple goodness of families and friends, connecting over real food, carefully prepared, affordable, and without compromise.
Boston Market has their biggest sales day of the year on Thanksgiving Day. They serve over one million people in that one day alone. That’s 400% more customers than usual. And now with more and more retailers opening on Thanksgiving Day, Boston Market is becoming the go to option for retailers to treat their employees that have to work the holiday. But Thanksgiving Day isn’t the only growth the restaurant chain has experienced. People are shifting away from fatty foods and have developed more of an interest in healthier menu items, such as rotisserie chicken. For Boston Market this shift has increased their sales by over 25% in the last few years. Boston Market is looking to expand in both the U.S., opening 12-15 more restaurants in 2015, and a possible international expansion in the Middle East. View the recent interview with Boston Market CEO, George Michel here. Boston Market has been serving up fresh, home-style meals and high quality sides since 1985. With more than 490 restaurants from coast to coast, Boston Market is also one of the largest providers of catering services in the U.S. and provides same day ordering and delivery and you can even order online! Boston Market is just one of the many fun gift card brands offered by GiftCard Partners and fits into just about any incentive program.
In an effort to vamp up their customer service, Boston Market has recently rolled out its new customer service initiative: Guest Service Excellence program just in time for the holidays. In a recent article from QSR, Boston Market Ramps Up Customer Services, Tony Buford, the’s brands chief operating officer said, “Like any service-oriented business, guest experience and customer service are items that we’re constantly working to perfect.” Corporate executives hit the road to visit Boston Market locations all across the U.S. as part of the program roll out in order to personally introduce employees to the new touchpoint in the program. The program focuses on five key points:
For the last several years, Boston Market has worked to create a menu that boasts more nutritious selections while still offering the same great taste. In a campaign committed to reducing sodium levels by 20% in their menu items, they removed salt shakers from their tables in 2012. While the sodium levels dropped in menu staples, 26% in mashed potatoes, 20% in stuffing, gravy by 50% and cornbread by 30%, sales have not.* The holiday sales this year increased 17%.
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