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Boston Market's New Customer Service Initiative

Posted, by Lauren McAuley
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customer service initiativeIn an effort to vamp up their customer service, Boston Market has recently rolled out its new customer service initiative: Guest Service Excellence program just in time for the holidays. In a recent article from QSR, 
Boston Market Ramps Up Customer Services, Tony Buford, the’s brands chief operating officer said, “Like any service-oriented business, guest experience and customer service are items that we’re constantly working to perfect.” Corporate executives hit the road to visit Boston Market locations all across the U.S. as part of the program roll out in order to personally introduce employees to the new touchpoint in the program. The program focuses on five key points:

  1. Friendliness
  2. Taste and temperature of the food
  3. Efficient speed of service
  4. Table touches
  5. Problem resolution

To keep track of the success of the program, Boston Market brought on Service Management Group to help executive track customer satisfaction ratings on a daily, weekly, and monthly basis stated Buford. To read more about Boston Markets vamped efforts with pleasing the customer check out the full article from QSR 
here.


Topics: Retailers & Merchants, Rewards & Loyalty, customer service, boston market, boston market customer service, boston market initiatives, customer service initiative

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