When it comes to Papa John’s ingredients, their well-known slogan has said it all, “Better Ingredients. Better Pizza. Papa John’s”. Now, the CEO and founder, John Schnatter, is looking to give that mantra a fresh new meaning as the company plans to launch a new campaign to further improve the quality of their ingredients by removing even more artificial ingredients from their pizza. The first step to this commitment is to give customers an illustration of which unwanted ingredients are currently being used, which are not used, and what will be removed by 2016. Papa John’s created a new web page in order to keep customers updated. The web page also compares Papa John’s ingredient scorecard with two industry leaders in removing artificial ingredients, Chipotle and Panera. By the end of the year, Papa John’s ingredients are expected to be on par with Chipotle, which has one of the cleanest labels. The company also plans on issuing a statement about not using artificial colors by the same deadline.
Papa John’s is no stranger to using quality, real ingredients in their pizza. Back in 1996, Schnatter specified to a sausage and beef plant that he did not want artificial ingredients or unsavory animal parts in his product. Though told the price of these quality ingredients were more, Schnatter said he was unwilling to compromise.
“No matter how good you are, you can always be better,” Schnatter says. “When I say, ‘better ingredients, better pizza,’ I’d better back it up.”
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