As employers look for more effective ways to engage their workforce, reduce healthcare costs, and boost morale, corporate wellness programs continue to evolve. One standout example comes from Xceed Financial Credit Union, where leadership built a holistic wellness initiative that blends traditional health goals with community and personal development.
Building a Holistic Wellness Program
Xceed’s in-house promotions committee designed a points-based wellness program inspired by a range of successful models across industries. Their initiative didn’t just focus on weight loss or gym check-ins. It recognized the broader definition of wellness, including:
- Physical Fitness – like gym workouts and team sports participation
- Weight Management – through healthy eating and meal prep
- Personal Growth – such as reading, journaling, or mindfulness
- Environmental Awareness – including carpooling or recycling
- Community Involvement – like donating blood or volunteering
Each activity was tied to a points system. At the end of the year, employees who earned 1,000 points received a $300 reward. It’s a compelling model—flexible, inclusive, and grounded in the idea that wellness extends beyond just physical health.
Measuring Impact
Out of 128 employees, 56 hit the 1,000-point target—almost 44% participation at the highest level. That kind of engagement is noteworthy, especially considering the multi-dimensional structure of the program. Employees weren’t just checking boxes—they were choosing from a menu of wellness-related behaviors that resonated with them personally.
As President and CEO Teresa Freeborn put it, “It feels good to contribute to the health and well-being of our associates.” She also acknowledged the long-term value: “We want to do all we can to help stabilize insurance costs... any reduction in insurance fees could then be passed on to our associates.”
And she’s right to think strategically. A 2023 Gallup report found that highly engaged employees experience 41% lower absenteeism and 17% higher productivity—both outcomes that are deeply tied to mental and physical wellness efforts.
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Incentives That Support Healthy Living
Xceed’s rewards structure is also worth highlighting. Rather than cash bonuses, the organization used gift card incentives aligned with wellness values—healthy food options, pharmacies, and fitness brands. This helped reinforce the program’s message and offered flexibility to employees.
Today, modern solutions like the Engage2Reward™ Gift Card Ordering Platform make it easier than ever for companies to deliver wellness-aligned rewards at scale. From CVS® to fitness retailers and grocery partners, the Engage2Reward Platform offers more than 300 top brands and enables:
- Instant digital delivery to email or smartphone
- Customizable reward values
- Bulk and automated fulfillment
- Detailed usage and engagement reporting
Wellness incentives should be easy to implement, scalable across teams, and aligned with your company values. The Engage2Reward Platform makes that possible.
Xceed Financial Credit Union’s wellness program proves that a well-rounded, inclusive approach—paired with meaningful incentives—can engage employees and drive real impact. Whether you’re building a new wellness strategy or refreshing an existing one, consider how you can combine personal growth, community impact, and health-related rewards into a single, inspiring program. Contact our team today to learn how.
