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GiftCard Partners Blog

Tom's Takeaways: The Latest in Closed-Loop Gift Cards

Posted, by Hannah Noel on 11/20/2018
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We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.

Tom Balboni is our Director of Sales & Business Development, and here are his takeaways from the RGCA 2018 Forum.

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“Attending RGCA was a great experience. It’s the kind of forum that puts learning first and gets retailers excited to collaborate and share their experiences.”

— Tom Balboni, Director of Sales & Business Development

  

The State of the Closed-Loop Gift Card Industry

New Data: Consumer Purchasing Trends

Data taken from First Data & Gift Solution’s RGCA Session Preview of U.S. Consumer Insights

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Key Takeaways:

  • Physical is still the preferred format across all age groups, and the average amount of cards purchased continues to grow YOY.
  • Consumers love gift cards more than any other gift.
  • For the 5th year in a row, Lift is increasing.
  • When it comes to branded currency, GenZ behaves similarly to Millennials.

 

New Data on Gift Card Self-Use

Self-purchasing is up (6% YOY), and the majority are spending more on themselves vs. others.

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Want to view the full takeaways? View them by clicking here.

 


News from GiftCard Partners

Our B2B Services

As a full-service gift card agency, we are dedicated to building B2B gift card sales for our merchants.

Watch the video to learn more >>

 

GiftCard Partners Releases Findings from Exclusive Research Study with the Incentive Research Foundation

Report details insights from a recent market survey on managers’ use of gift cards as employee rewards and how managers use gift cards to engage their employees effectively.

Read more >>

 

GiftCard Partners, Inc. Named One of Boston’s Best and Brightest Companies to Work For – 6 years running

GiftCard Partners, Inc. has been named one of Boston’s Best and Brightest Companies to work for in 2018 by the National Association for Business Resources (NABR).

Read more >>

 


 

Have questions or insight you would like to share? Leave a comment below in the comments section.


Topics: B2B Gift Cards, closed loop cards, gift card industry

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