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Tom's Takeaways: The Latest in Closed-Loop Gift Cards

Posted, by Hannah Noel
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We're excited to share our first post of Tom's Takeaways. The B2B gift card industry is constantly evolving and we want a place to share what our company learns from attending conferences and shows, studying recent reports and surveys, and to give you a pulse on what’s to come in 2019 based on the conversations we’ve had with other industry players.

Tom Balboni is our Director of Sales & Business Development, and here are his takeaways from the RGCA 2018 Forum.

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“Attending RGCA was a great experience. It’s the kind of forum that puts learning first and gets retailers excited to collaborate and share their experiences.”

— Tom Balboni, Director of Sales & Business Development


The State of the Closed-Loop Gift Card Industry

New Data: Consumer Purchasing Trends

Data taken from First Data & Gift Solution’s RGCA Session Preview of U.S. Consumer Insights

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Key Takeaways:

  • Physical is still the preferred format across all age groups, and the average amount of cards purchased continues to grow YOY.
  • Consumers love gift cards more than any other gift.
  • For the 5th year in a row, Lift is increasing.
  • When it comes to branded currency, GenZ behaves similarly to Millennials.


New Data on Gift Card Self-Use

Self-purchasing is up (6% YOY), and the majority are spending more on themselves vs. others.

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Want to view the full takeaways? View them by clicking here.


News from GiftCard Partners

Our B2B Services

As a full-service gift card agency, we are dedicated to building B2B gift card sales for our merchants.

Watch the video to learn more >>


GiftCard Partners Releases Findings from Exclusive Research Study with the Incentive Research Foundation

Report details insights from a recent market survey on managers’ use of gift cards as employee rewards and how managers use gift cards to engage their employees effectively.



GiftCard Partners, Inc. Named One of Boston’s Best and Brightest Companies to Work For – 6 years running

GiftCard Partners, Inc. has been named one of Boston’s Best and Brightest Companies to work for in 2018 by the National Association for Business Resources (NABR).




Have questions or insight you would like to share? Leave a comment below in the comments section.

Topics: B2B Gift Cards, gift card industry, closed loop cards

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