GiftCard Partners Blog

The holiday season is more than just a time of celebration; it’s also a crucial moment for organizations to show appreciation to employees, clients, and partners. Choosing the right gift can be challenging, especially when you need something that appeals across a wide range of preferences. That’s why gift cards have become the go-to solution for corporate holiday gifting: they’re flexible, memorable, and consistently ranked among the most effective rewards in business today.

Gift cards, recognition, and motivation — three forces that shape how people and programs thrive. Now, we’re bringing them all together in a new way.

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

Nonprofits often face the dual challenge of providing immediate assistance to those in need while ensuring their programs are efficient and impactful. For organizations focused on emergency relief, time, flexibility, and resource control are critical. 

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact.