GiftCard Partners Blog

As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards remain the most popular corporate gift—and their popularity continues to rise. In fact, the Fiserv Inc. reports that corporate gift recipients prefer to receive gift cards. 

Nonprofits often face the dual challenge of providing immediate assistance to those in need while ensuring their programs are efficient and impactful. For organizations focused on emergency relief, time, flexibility, and resource control are critical. 

The holiday season is a crucial time for businesses to express appreciation to their employees, clients, and partners. In an industry valued at a staggering $242 billion, corporate gifting is not just a kind gesture—it’s a strategic investment. Over 78% of businesses report that corporate gifts offer a substantial ROI, particularly in terms of brand recognition and relationship building. As we approach the holiday season, it’s essential to plan gifting strategies carefully, focusing on the timing and denominations to ensure maximum impact. 

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

What if your wellness program could do more than boost your employees' health and morale? What if it had the power to change lives, both within your organization and in the communities you serve? As we stand on the threshold of the third quarter, business owners and leaders, like you, are presented with a remarkable opportunity to breathe new life into their employee wellness initiatives. But this isn't just about routine well-being efforts; it's about harnessing innovative tools, like the Visa Reward Card, to drive a positive transformation that goes beyond the office walls.