GiftCard Partners Blog

According to Deloitte Insights, the back to school season is estimated to be around $34.4 billion. Students, parents, and teachers are gearing up for the new academic year, and that’s a great opportunity for businesses to boost their sales and expand their customer base. In this article, we'll dive into the top ways businesses can maximize their sales during the back to school season.

With spring just around the corner, now is the time to start thinking about new ways to incentivize your employees using gift cards that appeal to their interests.

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.

With the holiday season rapidly approaching retailers are planning for the end of the year buying frenzy. Last year total holiday sales increase by 3%. For the last 9 years, gift cards have been one of the most requested holiday gifts. Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card.

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.