GiftCard Partners Blog

Each quarter, our team of industry experts shares key insights from the latest research and publications on gift card and payments trends. Explore the latest developments and see what patterns and shifts the GiftCard Partners team has observed this quarter in the gift card industry. 

What if your wellness program could do more than boost your employees' health and morale? What if it had the power to change lives, both within your organization and in the communities you serve? As we stand on the threshold of the third quarter, business owners and leaders, like you, are presented with a remarkable opportunity to breathe new life into their employee wellness initiatives. But this isn't just about routine well-being efforts; it's about harnessing innovative tools, like the Visa Reward Card, to drive a positive transformation that goes beyond the office walls.

According to Deloitte Insights, the back to school season is estimated to be around $34.4 billion. Students, parents, and teachers are gearing up for the new academic year, and that’s a great opportunity for businesses to boost their sales and expand their customer base. In this article, we'll dive into the top ways businesses can maximize their sales during the back to school season.

With spring just around the corner, now is the time to start thinking about new ways to incentivize your employees using gift cards that appeal to their interests.

Did you know that over the last 9 years, gift cards have been one of the most requested holiday gifts? Almost 60% of consumers that celebrate the holiday season would prefer to receive a gift card over any other holiday gift. Let’s take a closer look at why gift cards make the perfect holiday gift for everyone on your corporate gift list.