Every company wants to get closer to their customers, to get inside their heads and understand their buying process. Aside from learning telepathy, the next best thing is to ask them what you want to know. Customer surveys are a tool that many companies use to crack the code to what customers want and how to provide superior customer service.
Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.
Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.
The opportunity to boost your loyalty program and track real consumer habits is bigger than ever when you leverage today’s internet of things. With smartphones, fitness trackers, smart watches and other portable electronics, the consumer behavior data is there. Use it to your advantage to track and improve your consumer loyalty program.