GiftCard Partners Blog

Most wellness initiatives don’t fail because they lack education, technology, or good intentions. They fail because daily behaviors are hard to sustain once initial motivation fades. App check-ins slow down, medication routines slip, and remote monitoring participation declines. 

Heart disease remains the leading cause of death in the United States and creates an enormous burden for people, communities, and healthcare providers. According to the Centers for Disease Control and Prevention (CDC), an American dies every 33 seconds from cardiovascular disease. And between 2019 and 2020, heart disease cost the U.S. about $252.2 billion in health care services, medicines, and lost productivity.

Health plans are under growing pressure to improve member engagement while simultaneously lowering costs, increasing preventive care participation, and supporting better health outcomes. As value-based care models continue expanding, member engagement is no longer simply a communication initiative—it has become a measurable operational and financial priority for healthcare organizations.

Prior to March 2020, telemedicine was a rarely used service. It wasn’t common to video chat with your doctor or receive medical care over the phone or via email. However, since the COVID-19 pandemic began, more doctors are turning to telemedicine in order to stay engaged with patients and provide health care services.

For most organizations, healthcare remains one of the largest and fastest-rising benefit expenses. And the challenge is only growing.