GiftCard Partners Blog

Employees who feel engaged and appreciated at work are proven to be more productive, more satisfied in their jobs, and tend to stay in their positions longer. So creating a culture of engagement is key to maintaining your organizations greatest competitive edge: your people. Here are 3 quick rules to creating a culture of engagement in your organization.
The Rule of Common Purpose: Iterating and reiterating company goals and beliefs is key to fostering a common purpose among employees. If everyone feels the sense of common purpose, camaraderie and teamwork will grow. Employees will be motivated to work together to reach the common goals of the organization.
The Rule of Selective Membership: Create an atmosphere where membership is a privilege. Unique environments and ensuring employees feel supported and appreciated by the organization will help to attract top talent and retain it for longer stretches. Providing unique perks such as extra time off or gift cards for a job well done, or in-office perks such as free food, or a lounge space can also help attract and retain top employees. Creating an exclusive environment where employees feel "special" as a part of it can promote engagement.
The Rule of Omission: Since people always remember what you don't do, rather than what you do do, make sure that if you want to engage employees and show your appreciation for them, don't deceive or exploit them in any situation. Creating internal practices that would hold up in an external business context will motivate employees to perpetuate that upstanding way of doing business. What core beliefs does your organization promote?
For more information on how to foster an environment of engagement check out this article from Fast Company.

Trust isn't a "nice-to-have" in the workplace—it’s a business imperative. When employees trust leadership and leadership trusts employees, organizations thrive. According to the 2024 Edelman Trust Barometer, 79% of employees say they trust their employer—a higher trust level than government, media, or NGOs. Trust is now one of the strongest competitive advantages a company can build.

Employers and employees alike are hit hard by their company’s limited funds. Keeping a motivated workforce doesn't have to drain your budget. And it doesn’t have to drain your time and energy either. If raises and bonuses are out of the question, employers are forced to get creative in order to keep motivation high, and to reward and recognize their employees. Forbes recent article titled, “5 Ways to Keep Your Employees Motivated Without Breaking the Bank,” outlines several ways for employers to implement creative ideas, that are also unique, and most importantly budget-friendly. One such idea is, have a ‘Boss Does Your Work’ promotion. This fun incentive works great in an office with a break room and bathrooms that employees are in charge of keeping clean. Consider offering employees the chance to have their managers take over these chores for the month, in turn for meeting specific goals. If you know your employees are looking for a little extra, gift cards to SUBWAY for a healthy lunch can work perfectly. Or, say ‘Thank You’ to them and their family with a night out to dinner with Boston Market or The Cheesecake Factory gift cards.
Discover more creative ideas for motivating employees without ‘Breaking the Bank’ by reading the full article here. Can you think of anymore?

Career development isn’t just a nice-to-have, it’s a must-have. In today’s competitive job market, employees want more than a paycheck: they want growth, purpose, and a future. For HR leaders, this presents both a challenge and an opportunity. Get career development right, and you don’t just retain employees—you build a motivated, high-performing workforce.

Thinking you can’t afford an employee incentive and rewards program? Incentives don’t have to be expensive and you can pair them with the financial needs of your employees. A recent study from researchers at California Institute of Technology (Caltech) suggests that employees could “choke” if the stakes or rewards are high. They  liken this performance phenomenon to a sports event in which people become afraid of losing their reward. “It is a somewhat unexpected conclusion. After all, you would think that the more people are paid, the harder they will work, and the better they will do their jobs -- until they reach the limits of their skills”, states Science Daily. However, these researchers have found that the more that is at risk, the more performance could be hindered, therefore demotivating and working against larger company goals. Digging deeper, their  research also revealed that “performance improved as the incentives increased -- but only when the cash reward amounts were at the low end of the spectrum. Once the rewards passed a certain threshold, which depended on the individual, performance began to fall off.” This speaks volumes about “knowing thy employee”. Interesting science that is easily parleyed into the concept of providing more incentives, in smaller amounts, like gift cards. Gift cards can be purchased in bulk in any increment, but cards like
SUBWAY,
Boston Market, and
CVS at $20 or $30 per gift card offers your employees small incentives that they can really use. They will grab lunch on the way to their summer destinations, bring dinner home for the family and stock up on sunscreen and first aid for the season. Source:
ScienceDaily Online – Science News