GiftCard Partners Blog

For small businesses, using efficient, low-cost marketing is essential to growing a brand and growing the business. Social media is a great way for small businesses to spread their brand. According to a recent survey, 81% of small businesses use social media in their marketing plan, and that number is constantly growing. Giving gift cards through social media outlets is a great way to handle customer service inquiries that are brought through social media. Gift cards are also a great way to reward and recognize loyal customers publicly. Social media provides inexpensive, effective ways to grow business and small businesses are catching on quickly. How is your small business using social media?  
For more information on how your business can utilize social media check out the abc-13 article.

As we move into 2024, the importance of health and wellness incentives in the workplace has never been more critical. This article highlights how creative and engaging approaches to employee wellness can lead to a healthier and more productive workforce.

Think of these 5 tips as your new year's resolutions as an employer. As 2012 goes into full swing and the economy and job market continues to struggle and maintain instability it is important for the success of your business and your employees that you keep employees motivated this year. 1. Act as a role model to employees, this will help inspire them and help employees realize their work passions. 2. Clearly define the organizational vision, mission and strategy as well as employee goals and objectives. This helps keep motivation specific and focused. 3. Delegate challenging and meaningful work. Minimizing busy work, and maximizing meaningful projects helps employees see their direct impact on the company. 4. Create individualized personal development plans with employees. This shows employer dedication and commitment to employees. 5. Monitor employees progress toward goals and reward good behavior. Rewards do not need to be big, a small denomination gift card can be just enough to reinforce the good behavior without costing the company too much.  
For more on how to motivate employees check out the Forbes.com article.

Customer loyalty is key in the market companies currently compete in. Not only is the economy still recovering from a major recession, but the pace of media messaging causes consumer fragmentation that has never been seen before. Maintaining customer loyalty can make or break companies and their bottom lines. Here are three ways companies often get customer loyalty and brand loyalty programs wrong:

Even when budgets are tight, appreciation doesn’t have to be. In fact, during periods of change or economic pressure, thoughtful recognition becomes even more essential to maintaining morale, trust, and team cohesion.