GiftCard Partners Blog

We read a lot about gift card “breakage”. That pre-paid industry term that translates to “gift cards that have been sold but never redeemed”. Breakage is a negative term for gift card holders and it’s really not such a positive one for retailers (surprisingly). Although breakage leads to higher profit margins; retailers and merchants are NOT gaining customers or building loyalty if those gift card holders never visit the store to become a real customer. Let’s turn this principle into an opportunity for employers, loyalty programs, and Scrip gift card programs, to communicate to their participants and engage them with your program. You know who you have given gift cards to. So, communicate with those program participants, and use that information to engage them in your program. Although many will have redeemed their gift cards, show you care and send them a reminder to use their cards…that employee, loyalty points redeemer, or the Scrip gift card buyer will thank you for the reminder.

For small businesses, using efficient, low-cost marketing is essential to growing a brand and growing the business. Social media is a great way for small businesses to spread their brand. According to a recent survey, 81% of small businesses use social media in their marketing plan, and that number is constantly growing. Giving gift cards through social media outlets is a great way to handle customer service inquiries that are brought through social media. Gift cards are also a great way to reward and recognize loyal customers publicly. Social media provides inexpensive, effective ways to grow business and small businesses are catching on quickly. How is your small business using social media?  
For more information on how your business can utilize social media check out the abc-13 article.

As we move into 2024, the importance of health and wellness incentives in the workplace has never been more critical. This article highlights how creative and engaging approaches to employee wellness can lead to a healthier and more productive workforce.

As organizations look toward 2026, one theme is cutting through the noise of compensation, hybrid schedules, and employee benefits: purpose. A new Gallup and Stand Together study, The Power of Purpose, shows that purpose at work is not a soft concept; it’s a measurable, high-impact driver of engagement, energy, and retention.

Customer loyalty is key in the market companies currently compete in. Not only is the economy still recovering from a major recession, but the pace of media messaging causes consumer fragmentation that has never been seen before. Maintaining customer loyalty can make or break companies and their bottom lines. Here are three ways companies often get customer loyalty and brand loyalty programs wrong: