GiftCard Partners Blog

The 2014 Loyalty Guide is out and full of stats, insight and industry knowledge. One of the featured chapters this year is 60 "loyalty lessons." This is a retail focused look on how loyalty can affect your business and how your customers purchase your products. A strong loyalty program can boost your customer return rate and raise each consumer's life time value, while a bad loyalty program can be detrimental, even in the best economic climate.
Here are three of our favorites from the chapter but all 60 employee and customer loyalty lessons can be found here. 

The infographic below looks a little bit like the Game of Life, and it is. It is the life of an employee health and wellness program. In evaluating your staff's needs within an employee wellness program, and what resources you have to piggyback on versus what resources you will have to create, we want to make sure you don't forget about the employees.

In our recovering economy it sometimes seems like there will always be more candidates than jobs. In some industries today that is already not the case. A talent war is looming, a time when companies are poaching each other's human capital and when employee loyalty should be at the top of your HR Strategy agenda. Here are three ways to build, maintain and teach loyalty in your organization.

April is customer loyalty month, but we need to remember that the root of the customer loyalty lies not in the customer themselves but in their brand experience. Customers are loyal when they have positive brand experiences with happy employees who are knowledgable and motivated doing their jobs. Here are a few ways to keep your employees motivated and promoting a positive brand experience to keep customers loyal:

Poor employee health is never a good thing. However, did you know that if you don't maintain workplace wellness it can cost your company between $1900 and $2250 in lost revenue per employee per year. Maintaining workplace wellness not only keeps employees healthy and keeps productivity at its peak but it can also keep employee morale up. Happy, healthy employees are productive, loyal employees so workplace wellness can go farther than you think. Check out the infographic below for more information on the benefits of workplace wellness.