GiftCard Partners Blog

Preventive care and chronic condition monitoring are essential pillars of high-quality health care, particularly within modern Value-Based Care (VBC) and population health management models. Yet many care gaps persist. Even as plans rebound from pandemic-era disruptions, real-world evidence from the CDC shows incomplete preventive care remains a systemic challenge with measurable implications for HEDIS^® measure performance, Star Ratings improvement, and total cost of care reduction.

Health plans and care organizations face growing pressure to improve CAHPS scores, yet many still rely on engagement tactics that stop short of driving real behavior change. Mailers, reminders, and education all have a role, but they rarely solve the core problem: members must actually complete care and feel supported doing it. Organizations that treat incentives as a quality improvement tool, not a giveaway, are seeing measurable gains in satisfaction, access, and follow-through.

Most wellness initiatives don’t fail because they lack education, technology, or good intentions. They fail because daily behaviors are hard to sustain once initial motivation fades. App check-ins slow down, medication routines slip, and remote monitoring participation declines. 

Preventive care has become one of the most powerful levers healthcare organizations can use to improve outcomes while controlling long-term costs. From heart health screenings and cancer prevention programs to routine dental care, early intervention is proven to save lives—and reduce downstream medical expenses. According to the CDC, if every person in the U.S. received recommended clinical preventive care, up to 100,000 lives could be saved each year.

At GiftCard Partners, we’re excited to announce the newest addition to the Engage2Reward™ Gift Card Ordering Platform — the CVS Select+™ Gift Card, now available to help organizations drive healthier outcomes with greater control and flexibility.

→ Read the full press release here.