Guide to Incentivizing Study Participation with Gift Cards
Whether it’s an academic study or a commercial focus group, it's critical to recruit and maintain the right audience to ensure statistical significance to support a hypothesis or represent a buying group. The most straightforward way to recruit and maintain that audience is through incentives.
How to Motivate Your Sales Team with Gift Card Rewards
Motivating your sales team is an essential component of your organization’s overall success. A highly motivated sales team is more engaged, experiences lower levels of absenteeism, and is better equipped to acquire and maintain loyal clients. However, motivation isn’t a one-size-fits-all approach; it requires a combination of recognition and appreciation tailored to the unique preferences of each salesperson.
Why Cash Rewards Don’t Motivate Employees—What You Can Do Instead
If you’re leading a team, running a business, or managing HR initiatives, you’ve probably used cash as an incentive at some point. It seems logical. Give people more money and they’ll work harder. But here’s the catch: the research doesn’t back that up.
Building Successful Employee Recognition
On October 29th GiftCard Partners Co-CEO Deborah Merkin joined Vicki Ravenel, VP of Business Development at Ultimate Choice and Bill Bradley, VP of Marketing and Business Development at Omega Management Group to discuss the impact employee recognition has on your consumer experience. The webcast, Employee Recognition Programs that Enrich the Customer Experience, talked to the importance of consistency, reward type and management support in building successful employee recognition. In addition, it reviewed:
Delivering Winning Strategies for Loyalty Program
It's the ultimate question that marketers would love to have the answer to, how can retailers deliver winning strategies for their own loyalty programs? Loyalty drives sales, today, tomorrow and in the future, but how does a retailer keep loyalty fresh? Currently, U.S. households participate in over 20 loyalty programs, but less than 10% are actively using their accounts. Retailers need to produce winning strategies to have a successful loyalty program. Based on the existing loyal customer base, 37% of retailers believe that customer retention will be the #1 contributor to growth in the next 3 years.
