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You Spoke – We Listened! Download the 2011 Gift Card Usage White Paper

GCP serves many kinds of incentive and gift card programs, including corporate health & wellness programs, workplace safety programs, employee motivation and recognition, benefits and sales incentives, and customer loyalty and rewards programs. This white paper is the result of a comprehensive survey and includes gift card usage success stories offered by HR professionals, sales managers, healthcare administrators, non-profit organization managers, and more. You will find this report full of innovative ways to incent and reward your employees, partners, customers, and volunteers to incentivize and build loyalty.
Click here to visit GCP’s 2011 Gift Card Usage Whitepaper page to download

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Survey Says...Enter to Win a $50 Gift Card!

We are getting such great feedback; We will now draw 2 winners! Each will win a $50.00 gift card of your choice! Do you use gift cards for health and wellness incentives, employee rewards, sales incentives, fundraising, loyalty programs, consumer promotions or safety rewards? If so, we’d love to hear how you are using your gift cards. We recently offered this survey to our eNewsletter subscribers and we had a huge turn-out of responses! We hope you’ll participate in part 2 of this survey… You’ll be presented a maximum of 5 required questions. Should you complete the survey and submit your gift card usage success story, you'll be entered into our drawing for a chance to win 1 of 2  $50.00 gift cards. The drawing winners can select from The Children’s Place, Brinker (1 card for 4 great restaurants: Chili's, The Macaroni Grill, On The Border and Maggiano’s Little Italy), Charming Shoppes (1 card for 3 great fashion retailers: Fashion Bug, Lane Bryant and Catherine's) and CVS/pharmacy cards. GiftCard Partners will post the gift card usage results on our website.
Click here to take our survey and submit your gift card success story.
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Happy Dads, Happy Employees: Digital Gift Cards for Father’s Day

My father-in-law just turned 80! What did we give him for his birthday? An iPhone…well, pretty much...it’s complicated. Turns out you can’t buy a phone for someone due to contracts, phone number transitions, etc. So we printed a picture of an iPhone and gave him gift cards to buy his phone. What’s my point? He is 80 and he still loves his gadgets. Now, Dads love their gadgets within gadgets, like virtual and mobile gift cards.  “Most Dads love their gadgets and now family members can give unique virtual or mobile gift cards with personalized messages that stay with them on their mobile device,” said Doug Schneider, CEO, Transaction Wireless. “Social gifting is gaining in popularity and Facebook postings give loved ones a public forum to express their feelings and appreciation for dad.” Employers can embrace holidays like Father’s Day and make a Dad feel special with spot rewards and gifting virtual and mobile gift cards. High performance, corporate recognition, safety, sales motivation and achievements…there are many ways to commemorate your employees’ fatherhood.

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Gift Cards – The Best Incentive for Workplace Safety Programs

It’s undisputable that gift cards are the workplace incentive of choice. Here are the answers to a few questions we are hearing around using gift cards as incentives or rewards for workplace safety programs.

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A better way to buy gift cards in bulk

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